He serves as a member of the editorial review board of the Journal of Business Logistics and the Annals of the Society of Logistics Engineers and is associate
editor of the International Marketing Review. Dr. Bowersox has authored over
100 articles on marketing, transportation, and logistics. He is author or co-author
of nine books, including Logistical Management, A Managerial Introduction to
Marketing, Introduction to Transportation, Physical Distribution Management,
Dynamic ...
How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
Alex Berson, Stephen Smith, Kurt Thearling. ' - t ' Chapter 2: Data Mining and
Data Warehousing Figure 2-4 Multi-tiered Data Warehouse Architecture
Application Servers. 33. Warehouse Server Clients •GUl/ Presentation logic •
Query ...
The ultimate guide to designing with Oracle8's Object-Relational Model. The authors show users how to implement the concepts in the real world--teaching how to fully exploit the Object-oriented capabilities of Oracle8. They cover the often neglected areas of database design system requirements, like changes to records, data entry errors, and basic transaction history--all key topics that every database designer must address.
This is a revised and updated edition of this title, which provides a practical introduction to the design of object-oriented programs using UML. It includes detailed coverage of modelling techniques and notation, with worked examples throughout. The book contains substantial code examples in Java. It clearly connects design concepts with code, and is useful for people with programming experience who wish to learn about design. It is also useful for computer science and software engineering undergraduates taking courses covering object-oriented techniques. The book provides explanations of UML and OCL notation emphasis on transitions from design to code, as well as including complete case studies with code, and many exercises.
Overview: This text will be the first to present an object-oriented methodology from the outset for beginning Systems Analysis and Design students. It is the first book to introduce object-oriented methods without relying on classical methods to introduce key concepts or without requiring students to know Java or C++. It will presume no knowledge whatsoever about process modeling or data modeling. The widely used UML notation (unified modeling language) will be used throughout the book for all diagrams and model renderings. The key benefit to this approach is that it makes the course easier to teach and learn since many students come to this course with limited backgrounds having only taken one introductory MIS course. Also, this approach is appealing because object-oriented methodology is widely used in industry.
For professionals involved in large software development projects with thousands or even millions of lines of code, this best-selling guide offers complete coverage of both classic Software Lifecycle -- requirements, specifications, design, implementation, testing, and maintenance -- and the latest Object-Oriented design approaches. Important new issues, such as object patterns and software architecture, are also included.
For professionals involved in large software development projects with thousands or even millions of lines of code, this best-selling guide offers complete coverage of both classic Software Lifecycle -- requirements, specifications, design, ...
This text is the first to present an object-oriented methodology from the outset for beginning Systems Analysis and Design students. It is the first book to introduce object-oriented methods without relying on classical methods to introduce key concepts and without requiring students to know Java or C++. The widely used UML notation --unified modeling language-- will be used throughout the book for all diagrams and model renderings. The key benefit to this approach is that it makes the course easier to teach since many students come to this course with limited backgrounds having only taken one introductory MIS course. Also, this approach is appealing because object-oriented methodology is widely used in industry.
"Building on their classroom teaching experiences over the years, Dr Jeya Mala and Dr Geetha have deployed an innovative approach and student-friendly style to explain Object Oriented Analysis and Design concepts, thereby ensuring that the interest of the readers is maintained. The textbook covers case studies, activity models, and diagrams using the latest version of UML 2. The book contains adequate span to cover the curriculum requisites and rich pedagogical features to cater to the needs of undergraduate students."--Back cover.
The book contains adequate span to cover the curriculum requisites and rich pedagogical features to cater to the needs of undergraduate students."--Back cover.
