RFID and the Internet of Things shows how RFID has transformed the supply chain over the last decade and examines the manufacturing, logistics and retail aspects of RFID. This monograph considers the related cost/benefit of RFID in these business environments. The authors describe a vision of an "Internet of Things", where each participating object has a digital shadow with related information stored in cyberspace. RFID and the Internet of Things introduces the reader to the relevant hardware and software as well as to standards and architectures. It then present several case studies and uses cases showing how RFID can be used in manufacturing and retail with a focus on intra-enterprise applications and local benefits. The authors move further down the supply chain, discussing RFID applications in logistics and the perspectives for an Internet of Things. This is followed by a discussion of cost/benefit analyses of RFID implementations. The volume discusses possible security and privacy risks of RFID and presents several architecture proposals for a less centralized Internet of Things. The authors conclude with a summary and outlook.
This is followed by a discussion of cost/benefit analyses of RFID implementations. The volume discusses possible security and privacy risks of RFID and presents several architecture proposals for a less centralized Internet of Things.
Measurement, Management and Research Opportunities
Customer Equity can help management: .allocate marketing spending for long-term profitability, .understand the connection between budgets, metrics and financial performance, .provide a customer focused approach for measuring firm value, .improve the productivity of CRM platforms by providing frameworks, tools and metrics Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms. The authors review models that can increase customer equity by optimizing each of its drivers - customer acquisition, customer retention, and add-on selling. Customer Equity is important reading for marketing managers, marketing researchers, scholars and students."
The authors review models that can increase customer equity by optimizing each of its drivers - customer acquisition, customer retention, and add-on selling.
Bilateral filtering is one of the most popular image processing techniques. The bilateral filter is a nonlinear process that can blur an image while respecting strong edges. Its ability to decompose an image into different scales without causing haloes after modification has made it ubiquitous in computational photography applications such as tone mapping, style transfer, relighting, and denoising. Bilateral Filtering: Theory and Applications provides a graphical, intuitive introduction to bilateral filtering, a practical guide for efficient implementation, an overview of its numerous applications, as well as mathematical analysis. This broad and detailed overview covers theoretical and practical issues that will be useful to researchers and software developers.
A notable human capacity is the ability to look to the future and aspire to achieve desired states -- what we hope for instead of what we are and where we are. The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness. Hope also finds relevance within a broader realm of human behavior -- along with faith and charity, it is one of the three fundamental theological Christian virtues. Despite its relevance to human behavior in general and consumer behavior in particular, little has been written about the concept of hope. Furthermore, while some researchers recognize its importance, definitions in the psychology, sociology, philosophy, medical, and religion literatures often conceptualize hope in different ways. Understanding Hope and its Implications for Consumer Behavior sheds light on the relevance and importance of hope to consumer behavior. The authors explore the conceptual meaning of hope and a definition of hope and the constituent elements that underlie it is articulated. The monograph focuses on what consumers hope for and considers several important consumer relevant outcomes of hope, including biased processing and self-deception, risk taking behavior, product satisfaction, and life satisfaction and materialism. The authors look at the extent to which marketers are purveyors of hope and what tactics they use to induce hope in consumers. Using the conceptualization of hope, the authors explore novel ways of measuring hope and their comparisons to existing hope measures. The final section addresses a set of interesting, yet unresolved questions about hope and consumer behavior. Understanding Hope and its Implications for Consumer Behavior is the most comprehensive and current examination of the concept of hope in marketing and business.
Financial Statement Analysis and the Prediction of Financial Distress discusses the evolution of three main streams within the financial distress prediction literature: the set of dependent and explanatory variables used, the statistical methods of estimation, and the modeling of financial distress. Section 1 discusses concepts of financial distress. Section 2 discusses theories regarding the use of financial ratios as predictors of financial distress. Section 3 contains a brief review of the literature. Section 4 discusses the use of market price-based models of financial distress. Section 5 develops the statistical methods for empirical estimation of the probability of financial distress. Section 6 discusses the major empirical findings with respect to prediction of financial distress. Section 7 briefly summarizes some of the more relevant literature with respect to bond ratings. Section 8 presents some suggestions for future research and Section 9 presents concluding remarks.
The case of home mortgages where the unpaid principal balance exceeds the
market value of a home is a timely but simple example. 1.1 Why Predict Financial Distress? At an intuitive level, it may seem self-evident that it would be important
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