Sebanyak 26 item atau buku ditemukan

DATABASE MANAGEMENT SYSTEMS

Primarily designed for the postgraduate students of computer science, information technology, software engineering and management, this book, now in its Third Edition, continues to provide an excellent coverage of the basic concepts involved in database management systems. It provides a thorough treatment of some important topics such as data structure, data models and database design through presentation of well-defined algorithms, examples and real-life cases. A detailed coverage of Database Structure, Implementation Design, Hierarchical Database Management Systems, Network Database Management Systems and Relational Database Management Systems, is also focused in this book. This book will also be useful for B.E./B.Tech. students of Computer Science and Engineering and Software Engineering. NEW TO THIS EDITION • Introduces three new chapters on rational database languages, namely, Relational Database Management Systems: Oracle 11g SQL, Relational Database Management Systems: Oracle 11g PL/SQL, and Relational Database Management Systems: Access 2013. • Text interspersed with numerous screenshots for practical under-standing of the text. • Clearly explained procedures in a step-by-step manner with chapter-end questions. • Self-explanatory, labelled figures and tables to conceptual discussion.

Primarily designed for the postgraduate students of computer science, information technology, software engineering and management, this book, now in its Third Edition, continues to provide an excellent coverage of the basic concepts ...

DATABASE MANAGEMENT SYSTEM ORACLE SQL AND PL/SQL

Database Management System (DBMS) and Oracle are essentially a part of the curriculum for undergraduate and postgraduate courses in Computer Science, Computer Applications, Computer Science and Engineering, Information Technology and Management. The book is organized into three parts to introduce the theoretical and programming concepts of DBMS. Part I (Basic Concepts and Oracle SQL) deals with DBMS basic, software analysis and design, data flow diagram, ER model, relational algebra, normal forms, SQL queries, functions, subqueries, different types of joins, DCL, DDL, DML, object constraints and security in Oracle. Part II (Application Using Oracle PL/SQL) explains PL/SQL basics, functions, procedures, packages, exception handling, triggers, implicit, explicit and advanced cursors using suitable examples. This part also covers advanced concepts related to PL/SQL, such as collection, records, objects, dynamic SQL and performance tuning. Part III (Advanced Concepts and Technologies) elaborates on advanced database concepts such as query processing, file organization, distributed architecture, backup, recovery, data warehousing, online analytical processing and data mining concepts and their techniques. All the chapters include a large number of examples. To further reinforce the concepts, numerous objective type questions and workouts are provided at the end of each chapter. Key Features • Explains each topic in a step-by-step detail.• Includes about 300 examples to illustrate the concepts. • Offers about 400 objective type questions to quiz students on key points.• Provides about 100 challenging workouts that invite deeper analysis and interpretation of the subject matter. New to the Second Edition • The book reorganized into three parts for better understanding of DBMS concepts.• All the existing chapters thoroughly revised and eight new chapters added.• New chapters discuss Oracle PL/SQL advanced programming concepts, data warehousing, OLTP, OLAP and data mining concepts.• Additional examples, questions and workouts in each chapter. TEACHING AID MATERIAL Teaching Aid Material for all the chapters is provided on the website of PHI Learning, which can be used by the faculties/teachers for delivering lectures. Visit www.phindia.com/gupta to explore the contents.

The book is organized into three parts to introduce the theoretical and programming concepts of DBMS.

CUSTOMER RELATIONSHIP MANAGEMENT

A STRATEGIC APPROACH TO MARKETING

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals.

Data Mining: Techniques And Trends

Association rule mining (ARM) is the process of discovering interesting
relationships and associations amongst various items in databases. It primarily
concentrates on transactional databases with the objective of establishing
associations ...

DATA MINING

THEORY AND PRACTICE [WITH CD]

Data Mining is an emerging technology that has made its way into science, engineering, commerce and industry as many existing inference methods are obsolete for dealing with massive datasets that get accumulated in data warehouses. This comprehensive and up-to-date text aims at providing the reader with sufficient information about data mining methods and algorithms so that they can make use of these methods for solving real-world problems. The authors have taken care to include most of the widely used methods in data mining with simple examples so as to make the text ideal for classroom learning. To make the theory more comprehensible to the students, many illustrations have been used, and this in turn explains how certain parameters of interest change as the algorithm proceeds. Designed as a textbook for the undergraduate and postgraduate students of computer science, information technology, and master of computer applications, the book can also be used for MBA courses in Data Mining in Business, Business Intelligence, Marketing Research, and Health Care Management. Students of Bioinformatics will also find the text extremely useful. CD-ROM INCLUDE’ The accompanying CD contains Large collection of datasets. Animation on how to use WEKA and ExcelMiner to do data mining.

Students of Bioinformatics will also find the text extremely useful. CD-ROM INCLUDE’ The accompanying CD contains Large collection of datasets. Animation on how to use WEKA and ExcelMiner to do data mining.

TOTAL QUALITY MANAGEMENT

This comprehensive, student friendly book is intended as a tool to achieve quality in organizations. Completing a course based on topics covered in this book will make one confident enough to implement quality management principles in a given situation. A holistic approach, practical relevance, effective learning and a compendium of A to Z of TQM distinguish this well-written text. Inclusion of the findings of research carried out by the authors in industries and educational institutions add flavour to the book. Various examples are drawn from institutional experience, which make the understanding of the concepts easy. The special feature of this book is that every chapter has a case study, in addition to a host of short questions and summary type questions. The questions for group discussion, practical exercises and net based exercises given at the end of every chapter are unique. Intended primarily as a textbook for engineering and management students, this book would also be useful for the in-house training of engineers and managers of various industries and organizations on TQM. The book may be effectively used as a resource material for quality professionals and consultants.

The special feature of this book is that every chapter has a case study, in addition to a host of short questions and summary type questions.

TOTAL QUALITY MANAGEMENT

TEXT AND CASES

Providing accessible coverage of the basics and practical aspects of total quality management, this book is intended for students of management and engineering. The text adopts a realistic approach to the teaching of the subject with the principal focus on the philosophy of total quality management and its role in today’s world of fierce business competition. Discusses the mechanism of quality control, quality assurance and different types of quality control tools and their usage. Features the Japanese management philosophy, quality awards and standards. Presents the differences between total quality management and business process re-engineering and approaches to integrate them. Describes the various aspects of benchmarking, capability maturity model and customer relationship management.

Management must be committed to quality orientation and they must take the
lead to changing the systems and processes that hinder quality. For example,
consistent quality of incoming materials and components cannot be expected if
buyers ...

TOTAL QUALITY MANAGEMENT

This book presents a comprehensive view of concepts, principles and practices of Total Quality Management (TQM) from basics through advanced tools and techniques for practical implementation.It is well known that ‘Total Organization Involvement’ in understanding and implementing TQM, along with the integrated business strategy, provided Japanese organizations with a strong platform for a meteoric rise to world-class performance and global leadership in every sphere of their operation. The success of TQM therefore depends a lot on the strong foundation and infrastructure of an organization. This is the crux of the author’s theory of ‘Holistic Management System for World-class Performance and Leadership’ expounded in this book. It is a TQM-based model that helps create a world-class management system for performance excellence and global leadership. The concluding part of the book cites several examples of practical implementation of TQM principles and practices in various manufacturing and service sectors of the Indian industry, providing elaboration and analysis of each case study. The book is aimed at undergraduate and postgraduate students of management as well as students of most engineering disciplines. It can also be used by the industries as a valuable guide to continuous improvement and implementation of a world-class management system in line with the TQM principles and practices. In a nutshell, the book provides wide coverage of areas related to TQM and integrates all its processes, tools and techniques under one management system to help businesses grow and excel. This is indeed the unique feature of the book.

Marks like 'ISI' for technical products and 'Agmark' for food products are
considered to be symbols of good quality. However with the globalization,
emergence of intense international competition and market transformation from
sellers' to ...

SAP HR TIME MANAGEMENT

TECHNICAL REFERENCE AND LEARNING GUIDE

This book explains all the concepts underpinning SAP’s HR Time Management Module. It is a compre-hensive technical manual which explains every single node of the User Menu and the Configuration. The book first gives an overview of a concept explaining what it is, how it is used and how it relates to the other concepts. It then explains its properties, which are fields in a configuration node. This book is designed to be used both as a reference manual and a learning guide. As a learning guide, it offers four views, each for a different target audience. • It can be read from the Senior Management’s perspective to gain a broad understanding of the subject and what SAP can do for them. • Business Process Owners can achieve a higher level of under-standing by getting to know more of SAP concepts and how to perform different tasks in SAP. • Users can acquire a thorough understanding of different tasks and concepts underlying them. • Functional consultants and proficient users can read the book to gain a complete under-standing of the system. As a technical reference, the book can be used to locate the relevant material through the Table of Contents, Index, ‘SAP Menu’ and ‘SAP Customizing Implementation Guide (IMG)’. The last two follow the Table of Contents. If the reader is in SAP’s User Menu or Configuration, the chapter number for these nodes can be found in ‘SAP Menu’ and ‘IMG’. If a node is not covered in the book, the reason for not doing so is mentioned. The implementation of SAP HR Time Management and docu-mentation can also be guided by the structure of this book. A BETTER WORLD : There is a lot we can do to make our world a better world, just as we discover better ways to support our businesses. Read short articles inside on some of the ideas of World Integration and Improvement Initiative. World Government 691 World Language 693 Good Governance 699 City without Traffic Lights 705 SAP is a great software. One needs to fully understand its features in order to effectively exploit them for the benefit of customers. Mr. Agrawal’s books on SAP HR have a unique approach. A chapter usually focuses on a single business concept, and discusses the user interface as well as its associated configuration. This logical division makes it easier for readers to understand the functionality. Another important feature of these books is the level of detail. Each screen and each field in a screen is explained. Explanation includes meaning, use case and in some cases guidelines. Details are balanced by overviews explaining the concepts and their relationships. While explaining functionality, Mr. Agrawal has taken efforts to highlight what can be done and how it is to be done. This is particularly important for less experienced users and consultants. Indicating chapter numbers against each menu and configuration item is a very useful innovation, as it establishes direct link between the SAP system and the book. Another useful feature is that these books can be read not only by consultants, but also by users, business process owners and even by senior managers. The importance of each topic for each category of users is specified. Mr. Agrawal has taken considerable pain in writing these books, and I congratulate Mr. Agrawal on his achievement and thank him for his contribution to the SAP community. K. Sanjai Regional Head–Asia Pacific & Japan, SAP Global Delivery

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