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Marketing

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.

Principles of Marketing

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Using UML

Software Engineering with Objects and Components

The essentials of UML 2.0 and how to use it in one concise volume.

Using UML Software Engineering with Objects and Components Second Edition Perdita Stevens with Rob Pooley Completely updated with the new and expanded UML 2.0 standard, this is the ideal introduction to the Unified Modelling Language.

UML 2 and the Unified Process

Practical Object-Oriented Analysis and Design

"This book manages to convey the practical use of UML 2 in clear and understandable terms with many examples and guidelines. Even for people not working with the Unified Process, the book is still of great use. UML 2 and the Unified Process, Second Edition is a must-read for every UML 2 beginner and a helpful guide and reference for the experienced practitioner." --Roland Leibundgut, Technical Director, Zuehlke Engineering Ltd. "This book is a good starting point for organizations and individuals who are adopting UP and need to understand how to provide visualization of the different aspects needed to satisfy it. " --Eric Naiburg, Market Manager, Desktop Products, IBM Rational Software This thoroughly revised edition provides an indispensable and practical guide to the complex process of object-oriented analysis and design using UML 2. It describes how the process of OO analysis and design fits into the software development lifecycle as defined by the Unified Process (UP). UML 2 and the Unified Process contains a wealth of practical, powerful, and useful techniques that you can apply immediately. As you progress through the text, you will learn OO analysis and design techniques, UML syntax and semantics, and the relevant aspects of the UP. The book provides you with an accurate and succinct summary of both UML and UP from the point of view of the OO analyst and designer. This book provides Chapter roadmaps, detailed diagrams, and margin notes allowing you to focus on your needs Outline summaries for each chapter, making it ideal for revision, and a comprehensive index that can be used as a reference New to this edition: Completely revised and updated for UML 2 syntax Easy to understand explanations of the new UML 2 semantics More real-world examples A new section on the Object Constraint Language (OCL) Introductory material on the OMG's Model Driven Architecture (MDA) The accompanying website provides A complete example of a simple e-commerce system Open source tools for requirements engineering and use case modeling Industrial-strength UML course materials based on the book

"This book manages to convey the practical use of UML 2 in clear and understandable terms with many examples and guidelines. Even for people not working with the Unified Process, the book is still of great use.

The Hidden Power of Adjustment Layers in Adobe Photoshop

Provides instructions on Photoshop's adjustment and fill layers, covering such topics as color, composition, histograms, and gradient maps.

Paint in the window to show warm light coming from the interior of the house, and
lightly paint some of the shadow areas to add a hint of detail and reflection. To
maintain realism, you need to choose a direction for the light source. I've chosen
 ...

Adobe After Effects CC Classroom in a Book (2014 Release)

This book 14 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. In addition to learning the key elements of the After Effects interface, this completely revised edition covers new features, including mask tracker, detail-preserving Upscale effect, property linking, new snapping options and improvements, improved Cinema 4D integration, settings migration, bicubic sampling option in Transform effect, and more. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers.

3 Click in the feature region (the inner box) of the first track point, and drag it to
the right peak of the roof of the house in the center shot. Then, drag the feature
region of the second track point to the peak of the house straight across from it, as
in ...

Adobe Lightroom and Photoshop for Photographers Classroom in a Book

Issued with a digital features access code.

You moved the photograph of the house cat to this Lesson 3 folder in the last
section, “Moving files inside the Library module.” 2 In your operating system, drag
the photograph of the house cat (DSC0204.jpg) out of the Lesson 3 folder and
into ...

Adobe Dreamweaver CC

Classroom in a Book

Provides information on using Dreamweaver CC to create applications, covering such topics as HTML, CSS, templates, navigation, Web animation, and online data.

The hyperlink address can be written in two ways. When you refer to a target by
where it is stored in relation to the current document, it is called a relative link.
This is like telling someone you live next door to the blue house. If someone were
 ...

Adobe Audition CC Classroom in a Book

The fastest, easiest, most comprehensive way to learn Adobe Audition CC. * *Adobe Audition is now more powerful than ever-and the best tool for handling a wide range of audio production tasks, including recording, mixing, and sound restoration. *Project-based lessons show readers key techniques for working with Audition CC. *Official training series from Adobe Systems Inc., developed with the support of Adobe product experts. Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Audition CC choose Adobe Audition CC Classroom in a Book from the Adobe Creative Team at Adobe Press. The 16 project-based lessons in this book show readers step-by-step the key techniques for working in Audition CC. Starting with the basics of audio interfacing and the Audition environment, readers will move on to working in Waveform View, performing such tasks as basic editing, signal processing, audio restoration, mastering, and creating and recording files. The book also covers basic multitrack orientation and track parameters, creating music with sound libraries and by overdubbing, mixing strategies, and working with video. In addition, in this new updated version for Creative Cloud, readers will learn about new effects like Stereo Expander, which widens the stereo image for a bigger-than-life sound, and Frequency Band Splitter, which extracts individual frequency bands from a file to their own separate files. Users will also explore numerous workflow enhancements, including track colorization to help identify tracks in multitrack projects, improved clip handling and merging, extended key commands, and more. Downloadable lesson files are available so readers can work along, step-by-step, with the book.

8 Suppose you wanted to do sound design for a scene where the character is
inside a house, and it is raining outside. In this case, there would be fewer high
frequencies due to the house walls and windows blocking the highs. Pull the 8k ...