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Marketing Models

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or ...

Marketing Places Europe

How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Marketing for Health Care Organizations

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

Marketing Management, Canadian Twelfth Edition

Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning. It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the 21stcentury.

Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning.

Oracle Web Application Programming for PL/SQL Developers

Learn to use Oracle 9i to build dynamic, data-driven Web sites. Get step-by-step details on creating and deploying Web applications using PL/SQL, HTML, Java, XML, WML, Peri and PHP. This book covers everything users need to know to master Web application development in an Oracle environment - using PL/SQL.

She has supplied and supported intranet Web applications, data marts, retail
systems, and university applications. She teaches Oracle Design and Oracle
Development lab courses in Columbia University's Computer Technology and ...

Visual Basic 2008

How to Program

"Students begin by getting comfortable with the free Visual Basic Express 2008 IDE and basic VB syntax included on the CD. Next, they build their skills one step at a time, mastering control structures, classes, objects, methods, variables, arrays, and the core techniques of object-oriented programming. With this strong foundation in place, the Deitels introduce more sophisticated techniques, including inheritance, polymorphism, exception handling, strings, GUI's, data structures, generics, and collections. Throughout, the authors show developers how to make the most of Microsoft's Visual Studio tools. A series of appendices provide essential programming reference material on topics ranging from number systems to the Visual Studio Debugger, UML 2 to Unicode and ASCII."--Publisher's website.

The Silverlight(TM) Weather application is great." -James Keysor, Florida Institute of Tech. "The best resource to learn object-oriented programming using VB 2008. I recommend this book to novices and advanced programmers.

The Visual Basic Style Guide

A complete guide to Visual Basic style and standards is presented in terms of specific solutions to the most common problems Visual Baisc development teams encounter and offers state-of-the-art guidelines for professional development, including planning, requirements gathering, coding, documentation, user interfaces, and more. Original. (Intermediate/Advanced)

A complete guide to Visual Basic style and standards is presented in terms of specific solutions to the most common problems Visual Baisc development teams encounter and offers state-of-the-art guidelines for professional development, ...

Advanced Visual Basic.NET

Programming Web and Desktop Applications in ADO.NET and ASP.NET

This book teaches Visual Basic programming with a focus on the most required skills in the industry. It enables readers to develop awareness of the concepts behind Visual Basic through hands-on teaching. Each chapter presents a short theory basis of the topic to be covered and then involves readers directly into a guided Visual Basic project building activity.Extensive coverage of material current in the industry provides readers with industry-crucial material including Internet programming and incorporating database programming into programming applications. Website provides updated examples and revisions as new versions of Visual Basic and patches are released. CD-ROM provides readers with sample programs, exercises for reinforcement and practice, and detailed solutions to the programming examples in the text. Hands-on programming approach trains readers to effectively code in Visual Basic. Programming hints provided throughout highlight for readers those important programming ideas that improve the way readers write and understand code.For Visual Basic programmers and trainers.

This book teaches Visual Basic programming with a focus on the most required skills in the industry.