Sebanyak 16 item atau buku ditemukan

The Geometry of Multivariate Statistics

A traditional approach to developing multivariate statistical theory is algebraic. Sets of observations are represented by matrices, linear combinations are formed from these matrices by multiplying them by coefficient matrices, and useful statistics are found by imposing various criteria of optimization on these combinations. Matrix algebra is the vehicle for these calculations. A second approach is computational. Since many users find that they do not need to know the mathematical basis of the techniques as long as they have a way to transform data into results, the computation can be done by a package of computer programs that somebody else has written. An approach from this perspective emphasizes how the computer packages are used, and is usually coupled with rules that allow one to extract the most important numbers from the output and interpret them. Useful as both approaches are--particularly when combined--they can overlook an important aspect of multivariate analysis. To apply it correctly, one needs a way to conceptualize the multivariate relationships that exist among variables. This book is designed to help the reader develop a way of thinking about multivariate statistics, as well as to understand in a broader and more intuitive sense what the procedures do and how their results are interpreted. Presenting important procedures of multivariate statistical theory geometrically, the author hopes that this emphasis on the geometry will give the reader a coherent picture into which all the multivariate techniques fit.

This book is designed to help the reader develop a way of thinking about multivariate statistics, as well as to understand in a broader and more intuitive sense what the procedures do and how their results are interpreted.

Multivariate Statistical Methods

A First Course

Multivariate statistics refer to an assortment of statistical methods that have been developed to handle situations in which multiple variables or measures are involved. Any analysis of more than two variables or measures can loosely be considered a multivariate statistical analysis. An introductory text for students learning multivariate statistical methods for the first time, this book keeps mathematical details to a minimum while conveying the basic principles. One of the principal strategies used throughout the book--in addition to the presentation of actual data analyses--is pointing out the analogy between a common univariate statistical technique and the corresponding multivariate method. Many computer examples--drawing on SAS software --are used as demonstrations. Throughout the book, the computer is used as an adjunct to the presentation of a multivariate statistical method in an empirically oriented approach. Basically, the model adopted in this book is to first present the theory of a multivariate statistical method along with the basic mathematical computations necessary for the analysis of data. Subsequently, a real world problem is discussed and an example data set is provided for analysis. Throughout the presentation and discussion of a method, many references are made to the computer, output are explained, and exercises and examples with real data are included.

An introductory text for students learning multivariate statistical methods for the first time, this book keeps mathematical details to a minimum while conveying the basic principles.

The Customer Century

Lessons from World Class Companies in Integrated Marketing and Communications

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.

Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

Encyclopedia of Government and Politics

This international Encyclopaedia provides a balanced, comprehensive account of contemporary trends in world, regional and nation-state government and politics. In 84 in-depth essays, in two scholarly volumes, it captures the global changes, both theoretical and factual, of the past three decades - to give an unprecedented overview of political science and political affairs on the eve of the new century. An essential resource, the Encyclopaedia of Government and Politics provides accessible, authoritative coverage of the disciplines, examining for example, political theory, processes and behaviour, policy-making, pressure groups, contemporary ideologies, international relations, and major issues in world affairs, such as nationalism, arms control and disarmament, human rights and democratisation. Written by experts in each field, the entries analyse traditional approaches (including access to non-Western sources), assess recent developments and chart the directions for future research; each topic includes extensive bibliographies and suggestions for further reading. The volumes are introduced and placed in context in an essay by Mary Hawkesworth, which advances the conceptual treatment of political science to a new level. The articles which follow are thematically arranged under nine main headings: Political Theory: Central Concepts, Contemporary Ideologies, Contemporary Political Systems, Political Institutions, Political Forces and Political Processes, Centripetal and Centrifugal Forces in the Nation-State, Policy-Making and Policies, International Relations, and Major Issues in Contemporary Politics. Key Features * 84 in-depth essays provide a current, balanced guide to international government and politics * Prestigious editors lead a worldwide team of specialists in each field * Clearly and incisively written to meet the needs of students, lecturers and practitioners at all levels * Helpful bibliographies - of new and classic material and suggestions for further reading * Extensive index of Topics and People

Modern courts are usually independent of other branches of government, but in
historical perspective many of the attributes associated with judicial
independence, legal professional competence and objectivity were absent or
considerably modified during the many centuries of judicial institutional
development which preceded the emergence of courts in the variety of
contemporary legal systems of the world. Martin Shapiro has correctly observed
that analysts of the attributes of courts ...

Lingua Franca in the Mediterranean

The subject of this study is the language of commerce and diplomacy during the period from 1500 BCE to 1500 CE. Based on texts of chancery provenance, its aim is the identification of a linguistic sub-system that effected and informed the major channel of international relations. The standard procedures of contact and exchange generated a format that facilitated inter-lingual transfer of concepts and terms. Lingua Franca refers to the several natural languages that served as vehicle in the transfer, but also to the format itself.

Covers the language of commerce and diplomacy during the period from 1500 BCE to 1500 CE. Aims at the identification of a linguistic sub-system that effected and informed the major channel of international relations.

Rethinking Industrial Relations

Mobilization, Collectivism, and Long Waves

This original book is a wide-ranging, radical and highly innovative critique of the prevailing orthodoxies within industrial relations and human resource management. It covers: * central problems in industrial relations * the mobilization theory of collective action * the growth of non-union workplaces and the prospects and desirability of a new labour-management social partnership * an historical account of worker collectivism, organization and militancy and state or employer counter mobilization * a critique of postmodernism and accounts of the end of the labour movement. Containing a detailed examination of the evolution of industrial relations, it argues that the area is often under-theorized and influenced by the policy agenda of the state or employers, and will prove informative reading for students of industrial relations.

Encompassing a detailed evolutionary examination, this original book is a wide-ranging, radical and highly innovative critique of the prevailing orthodoxies within industrial relations and human resource management.

IBM SPSS Statistics 19 Made Simple

This new edition of one of the most widely read textbooks in its field introduces the reader to data analysis with the most powerful and versatile statistical package on the market: IBM SPSS Statistics 19. Each new release of SPSS Statistics features new options and other improvements. There remains a core of fundamental operating principles and techniques which have continued to apply to all releases issued in recent years and have been proved to be worth communicating in a small volume. This practical and informal book combines simplicity and clarity of presentation with a comprehensive treatment of the use of IBM SPSS Statistics 19 for the description, exploration and confirmation of data. As in earlier editions, coverage has been extended to address the issues raised by readers since the previous edition. In this edition, there is an introduction to the Analysis of Covariance (ANCOVA). Each statistical technique is presented in a realistic research context and is fully illustrated with annotated screen shots of SPSS dialog boxes and output. The first chapter sets the scene with a survey of typical research situations, key terms and clear signposts to the location of each technique in the book. It also offers guidance on the choice of statistical techniques, and advice (based on the American Psychological Association's guidelines) on how to report the results of a statistical analysis. The next chapters introduce the reader to the use of SPSS, beginning with the entry, description and exploration of data. There is also a full description of the capabilities of the versatile Chart Builder. Each of the remaining chapters concentrates on one particular kind of research situation and the statistical techniques that are appropriate. In summary, IBM SPSS Statistics 19 Made Simple Gets you started with SPSS. Shows you how to describe and explore a data set with the help of SPSS's extensive graphics and data-handling menus. Helps you to choose appropriate statistical techniques. Warns you of pitfalls arising from the misuse of statistics. Shows you how to report the results of a statistical analysis. Shows you how to use Syntax to implement some useful procedures and operations. Introduces the reader to the analysis of covariance (ANCOVA) Has a comprehensive glossary. Is now presented in an attractive two-colour format. The book's accompanying website contains datasets for the chapters of the book, as well as a large body of exercises (with data sets), and notes on statistical terms. Instructor resources include a PowerPoint lecture course and Multiple-Choice Question tests, which are also available free of charge to lecturers adopting the book and their students. Please visit http://www.psypress.com/spss-made-simple for more details.

This text combines simplicity and clarity of presentation with a comprehensive treatment of the use of SPSS19 for the analysis and interpretation of data.

Implementation of Total Quality Management

A Comprehensive Training Program

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total Quality Management Implementation begins with an overview of the current status of TQM in the United States. It then presents W. Edward Deming's 14 point TQM philosophy, the core of his recommendations for achieving quality excellence through continuous improvement, along with a discussion of each point. The presentation charts have been designed to allow the trainer to adapt them to a particular organization's unique characteristics and to supplement or add to them as necessary to fully explain each point to a particular audience. The charts are arranged in sequential order and follow the approach used by the author in training seminars around the world. Trainers can easily manipulate the length of the presentation for different audiences and purposes. A reference section lists many books on TQM principles which provide a helpful refresher. Total Quality Management Implementation is a unique and helpful guide for trainers with a basic knowledge of TQM, college or university faculty teaching TQM seminars or courses, and consultants and quality professionals who could use a reference and checklist of TQM principles.

This ready-made training format follows the approach used by trainers in the United States, Australia, and Saudi Arabia. for readers with a basic understanding of quality management, this manual's presentation charts are easily modified to ...

Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Consumer. Behavior? MICHAELA WÄNKE Universität Basel The
topicofconsumer psychology typicallyprovokes twosortsof responses. Some
people find it fascinating, in particular, the effects of subliminally presented
messages in advertising.

The Psychology of Consumer Behavior

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

The view of consumer behavior presented up to this point is one of complex
interactions. However, this view of consumer behavior has also been one of
unidirectional and atemporal or timeless influence. This view has been
unidirectional in ...