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The Use of English in Institutional and Business Settings

An Intercultural Perspective

This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings. Each chapter looks at a different set of issues emerging from the confrontation of cultures across national, institutional and organizational discourse communities, taking an intercultural or cross-cultural approach. The focus is on workplace settings, both in institutional and business contexts (e.g. politics, public services, media, international corporate communication, advertising, business negotiations, etc.). The theme is all the more interesting today not only in consideration of the sheer magnitude of this phenomenon and its capillary spread, but above all on account of the pervasive penetration of English into professional and workplace contexts as a communication language also for local/internal communication. The complexity of intercultural communication as an object of research is reflected in the variety of the topics explored, the range of settings investigated, and the diversity of methodological approaches taken.

This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings.

Improve Your Global Business English

The Essential Toolkit for Writing and Communicating Across Borders

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Workplace English

Get Ahead with Everyday Business English

Do you want to speak and write English better at work? Meet Jasmine Goodman, personal assistant. She answers the phone, writes emails, manages her boss' schedule and looks after visitors to the company. In the Workplace English self-study pack you can follow Jasmine's daily life at her office and learn the English you need for your everyday work life. * Watch or listen to Jasmine in different business situations on the DVD and audio CD to learn the language of business * Have fun with practice activities * Use the key phrases in your own work life The full colour book contains 24 units and a reference section including: * key words and phrases * answer key * audioscript * pronunciation guide * example emails Suitable for learners at CEF level A1 / Elementary.

In the Workplace English self-study pack you can follow Jasmine's daily life at her office and learn the English you need for your everyday work life. * Watch or listen to Jasmine in different business situations on the DVD and audio CD to ...

English for Business Communication Audio Cassette Set (2 Cassettes)

This short course is for learners who need to improve their ability to communicate when socialising, telephoning, presenting, taking part in meetings and negotiating. The course aims to build confidence and fluency by encouraging students to analyse tasks and take part in practice activities. This second edition has been redesigned and now includes a page of self-study tasks for each of the 15 units.

The course aims to build confidence and fluency by encouraging students to analyse tasks and take part in practice activities. This second edition has been redesigned and now includes a page of self-study tasks for each of the 15 units.

Test Your Business English

General Usage

This work provides an introduction to essential business English terms and vocabulary. The book is divided into five sections covering: selling, foreign trade, money, companies and management, and the office. It also contains 50 tests.

This work provides an introduction to essential business English terms and vocabulary. The book is divided into five sections covering: selling, foreign trade, money, companies and management, and the office. It also contains 50 tests.

French/English Business Glossary

This is the essential reference companion for all who use French for business communication. Containing over 5000 words, this handy two-way A-Z glossary covers the most commonly used terms in business. It will help you to communicate with confidence in a wide variety of business situations, and is of equal value to the relative beginner or the fluent speaker. Written by an experienced native and non-native speaker team working in business language education, this unique glossary is an indispensable reference guide for all students and professionals studying or working in business where French is used.

This is the essential reference companion for all who use French for business communication.