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Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements ...

Managing Government Employees

How to Motivate Your People, Deal with Difficult Issues, and Achieve Tangible Results

Managing government employees presents unique challenges. Government managers may feel that stringent and convoluted regulations mean they "can’t do that". Some others may use that perception as a crutch. But the truth for all of them is, yes, they can "do that" -- and they’d better. "That" means managing employees as proactively and decisively as their corporate counterparts, and holding their staffs, teams, and departments accountable for productivity and results. Managing Government Employees offers dozens of techniques for meeting the challenges and stressful situations supervisers face on a daily basis. Major topics include how to: * get maximum dedication and productivity from employees * improve results of poor performers and discipline or fire them when necessary * deal with union and EEO issues * cut through the red tape of government employment systems For managers frustrated by government bureaucracy, this book lets them know they have more power than they may think.

Major topics include how to: * get maximum dedication and productivity from employees * improve results of poor performers and discipline or fire them when necessary * deal with union and EEO issues * cut through the red tape of government ...

How Champions Sell

Looks at top-performing sales people, delineates their skills and strategies, and explains how you can put those skills to work to improve sales performance.

Looks at top-performing sales people, delineates their skills and strategies, and explains how you can put those skills to work to improve sales performance.

Outsourcing America

The True Cost of Shipping Jobs Overseas and What Can Be Done About It

One of the most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs have extended well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact has been and will continue to be, and what can be done about the loss of jobs. More than an exposé, Outsourcing America shows how offshoring is part of the historical economic shift toward globalism and free trade, and demonstrates its impact on individual lives and communities. In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this crisis—and bring more high-paying jobs back to the U.S.A.

In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing.

Adobe InDesign 1.5

From setting up a document layout to preparing a document for high-resolution printing, you'll learn countless tips and techniques to help you quickly become an InDesign pro.

Adobe Creative Team. Working with Typography 4 Press Alt+Left Arrow (
Windows) or Option+Left Arrow (Mac OS) to move the letter "e" to the left. Press
this key combination repeatedly until the two adjacent letters look visually
pleasing to you.

Adobe Photoshop Elements 6 Classroom in a Book

The most comprehensive way to learn Adobe Photoshop Elements for Windows.

The most comprehensive way to learn Adobe Photoshop Elements for Windows.

Adobe After Effects 3.1

Written by the staff of the Adobe After Effects product team, this book is the fastest, easiest way to learn and master Adobe After Effects and have it up and working in hours. The CD contains movies, clips, images, sounds, and type used in tutorial files.

1 Make sure the current time is set to 00:00, choose Edit > Duplicate, then press
Command -I- Shift + P (Macintosh) or Ctrl + Shift + P (Windows) to open the
Position dialog box. Change the x axis value to 90, leave the y axis value as is,
then ...

Generations at Work

Managing the Clash of Boomers, Gen Xers, and Gen Yers in the Workplace

This all-new edition of the seminal book on navigating the multigenerational workplace takes a fresh look at a growing challenge, now exacerbated by the youngest employees. With their micromanaged childhoods and tech addictions, Gen Yers require constant feedback—frustrating for the Me Generation that can’t let go of the spotlight, and annoying for Gen Xers, sandwiched between the two. So how can you lead this motley group with their often incompatible work ethics, values, and styles? Generations at Work lays bare the causes of conflict, and offers practical guidelines for managing the differences, including: • In-depth interviews with members of each generation • Best practices from companies bridging the generation gap • Specific tips for each generation on how to handle the others • A field guide for mentoring GenerationY For anyone struggling to manage a workforce with different ways of working, communicating, and thinking, Generations at Work is the answer.

This all-new edition of the seminal book on navigating the multigenerational workplace takes a fresh look at a growing challenge, now exacerbated by the youngest employees.

Adobe GoLive 4.0

A tutorial demonstrating the Web authoring program's basics explores Web site design, style sheets, and multimedia effects

Laying Out Web Pages Adding table to page The Inspector changes to the Table
Inspector, with the Table tab selected. 2 In the Table Inspector, type 1 for Rows,
and press Enter or Return. Type 1 for Columns, and press Enter or Return.

The Adobe Photoshop Album 2 Book

Enjoying Digital Photography

Explaining how to use Photoshop Album to manage one's digital photography, this practical handbook provides a basic introduction to the world of digital photography and demonstrates how to get and store photos, organize and find them, perform image correction tasks, create projects, print digital photographs, and share them, with the help of Photoshop Album. Original. (Intermediate)

This way you still have a great setup at home, but you can carry the PC with you
and enjoy your photos the day you take them. You can also take it to a friend's
house to share photos. You will pay a considerable premium for such a setup, ...