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Handbook of Research on Strategy Process

Strategy making processes matter a great deal. They determine the content, scope and quality of a firm's strategic choices as well as their implementation. Mazzola and Kellermanns rejuvenate research on strategy making processes by bringing an important set of perspectives together, providing an innovative view of the actors and processes involved in strategy making processes in diverse settings. The volume highlights the role of imaginative strategy in altering competitive dynamics and creating value. It is an important contribution to the field.' - Shaker A. Zahra, University of Minnesota, US.

The volume highlights the role of imaginative strategy in altering competitive dynamics and creating value. It is an important contribution to the field.' - Shaker A. Zahra, University of Minnesota, US.