Social Marketing for Public Health
Global Trends and Success Stories
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
- ISBN 13 : 9780763757977
- ISBN 10 : 0763757977
- Judul : Social Marketing for Public Health
- Sub Judul : Global Trends and Success Stories
- Pengarang : Hong Cheng, Philip Kotler, Nancy Lee,
- Kategori : Business & Economics
- Penerbit : Jones & Bartlett Learning
- Bahasa : en
- Tahun : 2011
- Halaman : 422
- Halaman : 422
- Google Book : http://books.google.com/books?id=yLG97YQkwEQC&dq=inauthor:philip+kothler&hl=&source=gbs_api
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Ketersediaan :
Kotler and Zaltman (1971) defined social marketing as: the design,
implementation, and control of programs calculated to influence the acceptability
of social ideas and involving considerations of product planning, pricing,
communication, ...