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The Internet of Things: Breakthroughs in Research and Practice

Breakthroughs in Research and Practice

The ubiquity of modern technologies has allowed for increased connectivity between people and devices across the globe. This connected infrastructure of networks creates numerous opportunities for applications and uses. The Internet of Things: Breakthroughs in Research and Practice is an authoritative reference source for the latest academic material on the interconnectivity of networks and devices in the digital era and examines best practices for integrating this advanced connectivity across multiple fields. Featuring extensive coverage on innovative perspectives, such as secure computing, regulatory standards, and trust management, this book is ideally designed for engineers, researchers, professionals, graduate students, and practitioners seeking scholarly insights on the Internet of Things.

Featuring extensive coverage on innovative perspectives, such as secure computing, regulatory standards, and trust management, this book is ideally designed for engineers, researchers, professionals, graduate students, and practitioners ...

Data Mining

Concepts, Methodologies, Tools, and Applications

Data mining continues to be an emerging interdisciplinary field that offers the ability to extract information from an existing data set and translate that knowledge for end-users into an understandable way.Data Mining: Concepts, Methodologies, Tools, and Applicationsis a comprehensive collection of research on the latest advancements and developments of data mining and how it fits into the currently technological world.

Data mining continues to be an emerging interdisciplinary field that offers the ability to extract information from an existing data set and translate that knowledge for end-users into an understandable way.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

The constantly changing landscape of Marketing and Consumer Behavior makes
it challenging for experts and practitioners to stay informed of the field's most up-
to-date research. That is why Business Science Reference is pleased to offer ...