Standing Room Only
Strategies for Marketing the Performing Arts
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
- ISBN 13 : 9780875847375
- ISBN 10 : 0875847374
- Judul : Standing Room Only
- Sub Judul : Strategies for Marketing the Performing Arts
- Pengarang : Philip Kotler, Joanne Scheff,
- Kategori : Business & Economics
- Penerbit : Harvard Business Press
- Bahasa : en
- Tahun : 1997
- Halaman : 560
- Halaman : 560
- Google Book : http://books.google.com/books?id=9Q_9NWurNmoC&dq=inauthor:Kotler&hl=&source=gbs_api
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Ketersediaan :
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing