Strategic planning
models and analytical techniques : [articles
Describes the use of models and analytical techniques in support of the strategic planning process. A model of the planning process itself is presented and used to identify elements essential to an effective strategy. Incorporates a unique set of readings drawn from strategic management, strategic planning, management science and operational research literatures. Both simple and complex models are presented, and among the topics covered are: product portfolio matrices, PIMS, SWOT analysis, cognitive mapping, scenario development, risk analysis, corporate modelling, robustness analysis, plan evaluation matrices, capital investment appraisal, and the analytic hierarchy process.
- ISBN 13 : 9780471924913
- ISBN 10 : 0471924911
- Judul : Strategic planning
- Sub Judul : models and analytical techniques : [articles
- Pengarang : Robert G. Dyson,
- Kategori : Business & Economics
- Penerbit : John Wiley & Sons Inc
- Klasifikasi : 658.4/012
- Call Number : 658.4/012 ROB s
- Bahasa : en
- Penaklikan : vi, 313 p. :
- Tahun : 1990
- Halaman : 313
- Halaman : 313
- Open Library : http://openlibrary.org/books/OL2214551M/Strategic_planning
- Google Book : http://books.google.co.id/books?id=MV21AAAAIAAJ&dq=intitle:strategic&hl=&source=gbs_api
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Ketersediaan :
Describes the use of models and analytical techniques in support of the strategic planning process.