Marketing Strategy
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
- ISBN 13 : 0684831910
- ISBN 10 : 9780684831916
- Judul : Marketing Strategy
- Pengarang : Steven P. Schnaars,
- Kategori : Business & Economics
- Penerbit : Simon and Schuster
- Klasifikasi : 658.8/02
- Call Number : 658.8/02 STE m
- Bahasa : en
- Penaklikan : xvi, 216 p. :
- Tahun : 1998
- Halaman : 216
- Halaman : 216
- Open Library : http://openlibrary.org/books/OL675372M/Marketing_strategy
- Google Book : http://books.google.co.id/books?id=vvfmcTAGdloC&dq=intitle:strategy&hl=&source=gbs_api
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Ketersediaan :
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.