A Managerial Perspective
Bring the world into focus...From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. FEATURES * Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book. * New Coverage of cultural and political forces affecting business. * More than forty maps, plus updated tables and graphs. * New Three content boxes--Wiring the World, Venturing Abroad, and Bringing the World into Focus--highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective. * Four Point-Counterpoint features provide opposing perspectives on controversial business topics--global tobacco marketing, for example--and serve as launch pads for student discussion and research into hotly debated contemporary issues. * New Updated student exercises, plus an FT. subscription rates to the Financial Times newspaper, which is free to adopting instructors. * GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X). * MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements--plus an online study guide.
For undergraduate courses in International Business. This updated edition takes a managerial approach to International Business. The role of culture is integrated throughout each chapter.
