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This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for ...
This book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management. To this end it draws on the philosophy of science; microeconomic theory; and different approaches to strategic management. The work shows that many of the propositions of strategic management are deducible from the economic theories considered. It argues that these propositions should be made open to empiricial testing and that a unified theory of strategic management should be developed. Thus the book addresses a current major concern of theorists - that strategy remains 'atheoretical' and that this reduces the predictive power of the subject and hampers further theory development. The essential contribution made is that economic theory should be systematically explored in order to establish the foundations of business strategy
This book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management.
Submitted to the School of Information Management, Victoria University of Wellington, in Partial Fulfilment of the Requirements for the Degree of Master of Library and Information Studies
Explains what type is, demonstrates how to select it, and examines its use in printed communication.
Explains what type is, demonstrates how to select it, and examines its use in printed communication.
The Adobe Story
Tech journalist Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution to the explosion of the Photoshop market and the concept of the paperless office.
Tech journalist Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution ...
