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Strategic Management

Issues and Cases

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. New edition of a highly popular introduction to strategic management. Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Revised to take account of the latest development in the field. Now features twelve new cases. Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’. Includes a new concluding chapter looking at present and future issues in strategic management. Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

Sony learnt to excel in miniaturization, Honda in engines, Federal Express in
logistics management. There are also some telling examples of how
management failed to develop knowledge and competence into a strategic
advantage. One of the most powerful examples of this was Xerox (see chapter 8).
One of the lessons of Xerox is that it is important that firms develop a capacity for
change through either developing new or reconfiguring existing competences to
match or, better, ...