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Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pri
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Abundance

The Future Is Better Than You Think

Simulation in social and administrative science

overviews and case-examples

Social Marketing to Protect the Environment

What Works

Building Strong Congregations

Attracting, Serving, and Developing Your Membership

Principles of Marketing, Third Canadian Edition, Philip Kotler, Gary Armstrong, Margaret H. Cunningham, Robert Warren. Instructor's Manual

Kotler On Marketing

Creating and Managing the Product Mix

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Marketing dei musei. Obiettivi, traguardi, risorse

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Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Philip Kotler, Nancy Lee, Nancy Lee,

Doing the Most Good for Your Company and Your Cause Philip Kotler, Nancy
Lee. developed to include marketing objectives (e.g., increase in new
applications) and quantifiable goals (e.g., desired fundraising levels). Working
with the charity ...

West of Jesus

Surfing, Science, and the Origins of Belief

After spending two years in bed with Lyme disease, Steven Kotler had lost everything: his health, his job, his girl, and, he was beginning to suspect, his mind. Kotler, not a religious man, suddenly found himself drawn to the sport of surfing as if it were the cornerstone of a new faith. Why, he wondered, when there was nothing left to believe in, could he begin to believe in something as unlikely as surfing? What was belief anyway? How did it work in the body, the brain, our culture, and human history? With the help of everyone from rebel surfers to rocket scientists, Kotler undertakes a three-year globetrotting quest. The results are a startling mix of big waves and bigger ideas: a surfer's journey into the biological underpinnings of belief itself.

Steven Kotler,

After spending two years in bed with Lyme disease, Steven Kotler had lost everything: his health, his job, his girl, and, he was beginning to suspect, his mind.

Standing Room Only

Strategies for Marketing the Performing Arts

Philip Kotler, Joanne Scheff,

Abundance

The Future Is Better Than You Think

The authors document how four forces--exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion--are conspiring to solve our biggest problems. "Abundance" establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.

Peter H. Diamandis, Steven Kotler,

"Abundance" establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.

Simulation in social and administrative science

overviews and case-examples

Harold Steere Guetzkow, Philip Kotler, Randall L. Schultz,

Social Marketing to Protect the Environment

What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Doug McKenzie-Mohr, Nancy R. Lee, Philip Kotler,

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.

Building Strong Congregations

Attracting, Serving, and Developing Your Membership

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

Bruce Wrenn, Philip Kotler, Norman Shawchuck, Philip Kotler, Norman Shawchuck,

You probably have a fairly good idea of what it took to construct the building in which your congregation meets.

Principles of Marketing, Third Canadian Edition, Philip Kotler, Gary Armstrong, Margaret H. Cunningham, Robert Warren. Instructor's Manual

Philip Kotler, Gary Armstrong, Robert Warren, Gary Armstrong, Robert Warren,

Kotler On Marketing

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Philip Kotler,

Philip Kotler. PHILIP KOTLER. KOTLER.

Creating and Managing the Product Mix

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

Philip Kotler, David Hessekiel, Nancy Lee, David Hessekiel, Nancy Lee,

It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.

Marketing dei musei. Obiettivi, traguardi, risorse

Neil Kotler, Philip Kotler, Philip Kotler,

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