On image branding in the television industry in Indonesia.
On image branding in the television industry in Indonesia.
Ia menuju ke teller bank, bercakap- cakap dengan karyawan bank itu dengan
ramahnya dan memberi tahukan bahwa ia sedang dalam perjalanan ke Bahama
bersama istrinya. Tetapi ada satu halangan. Dia tidak membawa uang tunai yang
cukup untuk memuaskan keinginan istrinya akan barang-barang mahal selama
tiga minggu liburannya. Bisakah ia meminjam $3.000? Si kasir tercengang dan
memberi tahu pria itu bahwa dia tidak begitu mengenalnya, jadi ia harus
mengecek ...
Marketing management; case study in Indonesia.
Marketing management; case study in Indonesia.
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing.
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.