Building Global Biobrands
Taking Biotechnology to Market
Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10,000 first printing.
- ISBN 10 : UOM:39015052545822
- Judul : Building Global Biobrands
- Sub Judul : Taking Biotechnology to Market
- Pengarang : Françoise Simon, Philip Kotler,
- Kategori : Business & Economics
- Penerbit : Simon and Schuster
- Bahasa : en
- Tahun : 2003
- Halaman : 336
- Halaman : 336
- Google Book : http://books.google.com/books?id=2SFPAAAAMAAJ&dq=inauthor:Kotler&hl=&source=gbs_api
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Ketersediaan :
Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with ...