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Commercial Bank Management

Banking is an essential industry, and one with many regulations as well as frequent, important changes. Like previous editions, the Fifth Edition is designed to help students understand the field of banking from the perspective of both a bank customer as well as a bank manager. The author provides a well-written description of the banking industry while keeping the text as current as possible.

This work is designed to help students understand the field of banking from the perspective of both a bank customer as well as a bank manager. It provides a description of the banking industry.

Marketing Models

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or ...