The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
- ISBN 13 : 9783642145445
- ISBN 10 : 3642145442
- Judul : The Quintessence of Strategic Management
- Sub Judul : What You Really Need to Know to Survive in Business
- Pengarang : Philip Kotler, Roland Berger, Nils Bickhoff,
- Kategori : Business & Economics
- Penerbit : Springer Science & Business Media
- Bahasa : en
- Tahun : 2010
- Halaman : 133
- Halaman : 133
- Google Book : https://play.google.com/store/books/details?id=W0vJIC0HT2EC&source=gbs_api
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Ketersediaan :
What You Really Need to Know to Survive in Business Philip Kotler, Roland
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