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The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

What You Really Need to Know to Survive in Business Philip Kotler, Roland
Berger, Nils Bickhoff. The core competency approach attracted a large following
in the 1990s, and even today the concept of core competency is still firmly ...