Consumer Behavior
Women and Shopping
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
- ISBN 13 : 9781606491683
- ISBN 10 : 1606491687
- Judul : Consumer Behavior
- Sub Judul : Women and Shopping
- Pengarang : Patricia Huddleston,
- Kategori : Business & Economics
- Penerbit : Business Expert Press
- Bahasa : en
- Tahun : 2011
- Halaman : 125
- Halaman : 125
- Google Book : https://play.google.com/store/books/details?id=3GsH1PokSuIC&source=gbs_api
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Ketersediaan :
The acquisition of consumer skills is termed “consumer socialization” by
researchers and occurs as a result of parents (almost always the mother)
showing children how to shop, either by direct instruction or by observing their
parents' behavior ...