Strategic Marketing for Nonprofit Organizations
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
- ISBN 10 : UOM:39015021875086
- Judul : Strategic Marketing for Nonprofit Organizations
- Pengarang : Philip Kotler, Alan R. Andreasen,
- Kategori : Associations sans but lucratif - Marketing
- Bahasa : en
- Tahun : 1991
- Halaman : 644
- Halaman : 644
- Google Book : http://books.google.com/books?id=Bg5HAAAAMAAJ&dq=inauthor:philip+kothler&hl=&source=gbs_api
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Ketersediaan :
Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.