Creating Customer Value
The Path to Sustainable Competitve Advantage
In this strategic, thought-provoking book, Naumann reveals that the key success factor for every business--manufacturing, service, or retail--is the ability to maximize customer value. An excellent resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.
- ISBN 13 : 9780538838474
- ISBN 10 : 0538838477
- Judul : Creating Customer Value
- Sub Judul : The Path to Sustainable Competitve Advantage
- Pengarang : Earl Naumann,
- Kategori : Business & Economics
- Penerbit : South-Western Pub
- Bahasa : en
- Tahun : 1995
- Halaman : 279
- Halaman : 279
- Google Book : http://books.google.com/books?id=crzhtOiUu4sC&dq=intitle:customer&hl=&source=gbs_api
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Ketersediaan :
With this book, Earl Naumann provides the first definitive source for the new business paradigm of customer value.