Guerrilla Marketing Excellence
The 50 Golden Rules for Small-business Success
Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking
- Jay Conrad Levinson,
- Call Number : 658.8 JAY g
All of the fundamentals of guerrilla marketing — and then some — are pertinent
to the marketing of services just as they are to the marketing of products. Both
have their own specific marketing advantages, yet guerrillas relish the service
sector ...