This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.
This text explores both concepts and techniques of marketing for a broad range of service categories and industries.
Case and Fair is the trusted Macroeconomics text that teaches students through stories, graphs, and equations...and now, a new&emphasis on excellence in assessment. & These two highly-respected economists and educators have revised this best-selling Macroeconomics book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).
Case and Fair is the trusted Macroeconomics text that teaches students through stories, graphs, and equations...and now, a new&emphasis on excellence in assessment.