Principles of Service Marketing and Management
This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.
- ISBN 10 : NWU:35556027742873
- Judul : Principles of Service Marketing and Management
- Pengarang : Christopher H. Lovelock, Lauren Wright, Lauren Wright,
- Kategori : Service industries
- Bahasa : en
- Tahun : 1999
- Halaman : 414
- Halaman : 414
- Google Book : http://books.google.com/books?id=crEiAQAAMAAJ&dq=isbn:013676875x&hl=&source=gbs_api
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Ketersediaan :
This text explores both concepts and techniques of marketing for a broad range of service categories and industries.