Sebanyak 1 item atau buku ditemukan

Principles of Service Marketing and Management

This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.

This text explores both concepts and techniques of marketing for a broad range of service categories and industries.