Mastering Guerrilla Marketing
100 Profit-producing Insights You Can Take to the Bank
Based on years of personal experience, the author's guide to mastering the art of marketing offers chapters on media, online marketing, psychology, technology, and much more. Original.
- ISBN 13 : 9780395908754
- ISBN 10 : 0395908752
- Judul : Mastering Guerrilla Marketing
- Sub Judul : 100 Profit-producing Insights You Can Take to the Bank
- Pengarang : Jay Conrad Levinson,
- Kategori : Business & Economics
- Penerbit : Houghton Mifflin Harcourt
- Klasifikasi : 658.8
- Call Number : 658.8 JAY m
- Bahasa : en
- Penaklikan : xi, 251 p. ;
- Tahun : 1999
- Halaman : 251
- Halaman : 251
- Open Library : http://openlibrary.org/books/OL41636M/Mastering_guerrilla_marketing
- Google Book : http://books.google.com/books?id=8f69VffjDJMC&dq=intitle:Guerrilla+marketing&hl=&source=gbs_api
-
Ketersediaan :
marketing weapons to support direct mail, to make direct mail succeed. If you are
using direct mail only, you're no guerrilla. Marketing is not telemarketing. For
business-to-business marketing, few weapons succeed as well as telemarketing
...