Mastering Guerrilla Marketing

100 Profit-producing Insights You Can Take to the Bank

Based on years of personal experience, the author's guide to mastering the art of marketing offers chapters on media, online marketing, psychology, technology, and much more. Original.

marketing weapons to support direct mail, to make direct mail succeed. If you are
using direct mail only, you're no guerrilla. Marketing is not telemarketing. For
business-to-business marketing, few weapons succeed as well as telemarketing