Why do so many business owners dread looking at the numbers? They make excuses…They don’t have time…That’s what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are—and they need to take control. As a small-business owner, financial statements are your most important tools—and if you don’t know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business—and impacts your decisions. You will discover: How your Net Income Statement is the key to growing your profits • How to identify the break-even point that means your business is self-sustaining • Real-world advice on measuring and increasing cash flow • What the Balance Sheet reveals about your company’s worth • And more Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.
You will discover: How your Net Income Statement is the key to growing your profits • How to identify the break-even point that means your business is self-sustaining • Real-world advice on measuring and increasing cash flow • What ...
This book features actual resume samples for eighty-five occupations and dozens of practical ideas to highlight strengths, downplay weaknesses, and present qualifications dramatically and effectively.
An Insider's Guide to Getting More Than You Ever Thought Possible
Too many businesses sell for far less than they should! After pouring time, energy, and money into their company, owners deserve to squeeze every last dollar they can from that hard-earned investment. Sell Your Business for an Outrageous Price is the playbook they need to win big at the closing table. Readers will discover how to: Prepare their companies and themselves for sale • Recognize the best time to go to market • Minimize their risk • Identify, attract, and motivate deep-pocketed buyers • Determine their company’s competitive advantage and leverage it for the best offer • Find a transaction advisor with the skills and experience to guide them through the M&A jungle • Ascertain whether the advisor has what it takes to get top dollar • Maintain confidentiality • Foil buyers’ attempts to undermine sale price • And much more Featuring real-life case studies and an appendix of indispensable tools—including due diligence lists, sample nondisclosure agreements, a sales readiness assessment, and a sample engagement letter—this insightful guide reveals how anyone can get a positively outrageous price for their company.
High-Profit Strategies in the Age of Techno Service
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series of frustrating, disjointed transactions that drive people away. Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. The book contains an innovative customer-experience framework and step-by-step roadmap, showing readers how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction. Great companies provide seamless experiences, seeming to know what customers want before they know it themselves...while others set up fancy Facebook pages and then drop the ball. This groundbreaking guide reveals how to delight customers using the best tools available.
Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with today’s constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime. Yet many fail to master this essential new mindset: agility. Featuring real-life case studies and invaluable tools, Think Agile helps entrepreneurs assess their level of flexibility—and learn to be open-minded and option-oriented in key areas including: Funding sources • Launch timetables • Planning • Repurposing everything from products to people to names • And more When entrepreneurs lock themselves into one strategy, one product, one distribution method—and one way of thinking about their business—they limit their potential, and lower their chances of capitalizing on economic, industry, or market changes. Think Agile is an indispensable guide to an undeniably essential new skill.
Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures.
Powerful Revenue Strategies to Take You To the Next Level
The nonprofit sector is facing major fundraising challenges. Government cutbacks, shrinking endowments, and business belt-tightening mean revenue shortfalls that could prevent organizations from fulfilling their missions. To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them. Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows readers how to: • Ensure that executive leadership and board dynamics fully support fundraising initiatives • Build a broad constituency of donors aligned to the mission • Determine the right level of funding diversification • Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile • Proactively encourage planned giving • Avoid revenue plateaus Full of real-life stories and “casebooks” of the strategies-in-action, this book reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.
Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows readers how to: • Ensure that executive leadership and board dynamics fully support fundraising initiatives • Build a broad constituency of ...
How to Use Movement to Create Engaging and Effective Learning
When people are kept from moving—whether they're sitting through a presentation or stuck behind a desk—they become restless and their attention waivers. Yet most training ignores the innate human desire for motion, resulting in participants learning less. Based on the latest neuroscience research, Training in Motion explains how movement enhances learning and introduces a unique and highly effective way to energize an audience and increase retention through simple body-focused techniques. The book shows readers how to: Tie lessons to movement to reinforce concepts Manage learners' physical and emotional states to increase engagement and bolster memory Use posture, physical gestures, and other movements to command interest Employ quick physical breaks to efficiently refocus students Turn lackluster sessions into high-achieving learning environments Practical, accessible, and packed with activities, this one-of-a-kind book helps readers add a kinesthetic component to their training so that participants stay motivated, and apply what they've learned long after they've left the classroom.
The book shows readers how to: Tie lessons to movement to reinforce concepts Manage learners' physical and emotional states to increase engagement and bolster memory Use posture, physical gestures, and other movements to command interest ...
How many people find a sense of purpose in their jobs? Unfortunately, studies show that most do not. Their bodies may put in long hours, but their hearts and minds never punch in. And that's a terrible dilemma for organizations trying to motivate their workforces to do more with less. Make It Matter is the antidote to crisis levels of disengagement. This upbeat, original book shows how meaning-rich workplaces connect, inspire, and catapult employees into new realms of productivity and well-being. Not only does the book make a convincing case for change, it also explains how to become the kind of business where people love to work, and the kind of manager people love to work for. Insightful research findings, stories, and guidelines help readers create: Direction: reframing work to add meaning Discovery: offering challenges and thoughtful opportunities to learn and grow Devotion: cultivating an authentic, caring culture, free from corrosive behaviors When people feel that they matter, they give their all. Channel that power and everyone profits.
Make It Matter is the antidote to crisis levels of disengagement. This upbeat, original book shows how meaning-rich workplaces connect, inspire, and catapult employees into new realms of productivity and well-being.
How Anyone Can Use Business Analytics to Turn Data Into Profitable Insight
There is a costly misconception in business today—that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?
Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly ...
A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.
Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements ...
