Distribution and Logistics Management:A Strategic Marketing Approach
The contemporary philosophy of distribution management has evolved from a dark continent of marketing to a strategic tool of marketing for gaining differential advantage in the hyper-competitive marketplace mainly driven by globalization and informati
- ISBN 13 : 9780230630147
- ISBN 10 : 0230630146
- Judul : Distribution and Logistics Management:A Strategic Marketing Approach
- Pengarang : D K Agrawal,
- Bahasa : en
- Tahun : 2007
- Halaman : 382
- Halaman : 382
- Google Book : http://books.google.com/books?id=19t0PgAACAAJ&dq=intitle:strategic+logistics+management&hl=&source=gbs_api
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Ketersediaan :
The contemporary philosophy of distribution management has evolved from a dark continent of marketing to a strategic tool of marketing for gaining differential advantage in the hyper-competitive marketplace mainly driven by globalization ...