Principles of Marketing
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
- ISBN 13 : 9780137006694
- ISBN 10 : 0137006691
- Judul : Principles of Marketing
- Pengarang : Philip Kotler, Gary Armstrong,
- Kategori : Marketing
- Penerbit : Pearson Education
- Bahasa : en
- Tahun : 2010
- Halaman : 637
- Halaman : 637
- Google Book : http://books.google.com/books?id=ZW2u5LOmbs4C&dq=inauthor:philip+kothler&hl=&source=gbs_api
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Ketersediaan :
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.