Strategic Marketing Planning
Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.
- ISBN 13 : 9780749420963
- ISBN 10 : 0749420960
- Judul : Strategic Marketing Planning
- Pengarang : Malcolm McDonald,
- Kategori : Marketing
- Penerbit : Kogan Page Publishers
- Bahasa : en
- Tahun : 1996
- Halaman : 255
- Halaman : 255
- Google Book : http://books.google.co.id/books?id=mIlMjDMI9bUC&dq=intitle:strategic&hl=&source=gbs_api
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Ketersediaan :
Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning.