Customer Relationship Management
Making Hard Decisions With Soft Numbers
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs. This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decisions with the soft numbers used to measure customer relationships.
- ISBN 10 : PSU:000031061254
- Judul : Customer Relationship Management
- Sub Judul : Making Hard Decisions With Soft Numbers
- Pengarang : Jon Anton,
- Kategori : Business & Economics
- Penerbit : Purdue Univ Pr
- Bahasa : en
- Tahun : 1996
- Halaman : 183
- Halaman : 183
- Google Book : http://books.google.com/books?id=lZkrAQAAMAAJ&dq=intitle:customer&hl=&source=gbs_api
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Ketersediaan :
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management.