Ten Deadly Marketing Sins
Signs and Solutions
In this clear and comprehensive guide, renowned marketing expert Kotler identifies the ten most common--and most damaging--mistakes marketers make, and how readers can dodge them.
- ISBN 13 : 9780471650225
- ISBN 10 : 0471650226
- Judul : Ten Deadly Marketing Sins
- Sub Judul : Signs and Solutions
- Pengarang : Philip Kotler,
- Kategori : Business & Economics
- Penerbit : John Wiley & Sons
- Bahasa : en
- Tahun : 2004
- Halaman : 152
- Halaman : 152
- Google Book : http://books.google.com/books?id=vX1tiKxAlOcC&dq=inauthor:philip+kothler&hl=&source=gbs_api
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Ketersediaan :
Signs and Solutions Philip Kotler. Positioning Al Ries and Jack Trout introduced
the concept of brand positioning in 1982 and it is a central concept in marketing.1
They asserted that each brand should own a word: Volvo owns "safety" and ...