Guerrilla Marketing for Nonprofits
Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.
- ISBN 13 : 1599183749
- ISBN 10 : 9781599183749
- Judul : Guerrilla Marketing for Nonprofits
- Pengarang : Jay Conrad Levinson, Frank Adkins, Chris Forbes,
- Kategori : Business & Economics
- Penerbit : Entrepreneur Press
- Klasifikasi : 658.8
- Call Number : 658.8 JAY g
- Bahasa : en
- Penaklikan : xxiv, 336p.
- Tahun : 2010
- Halaman : 336
- Halaman : 336
- Open Library : http://openlibrary.org/books/OL23861740M/Guerrilla_marketing_for_nonprofits
- Google Book : http://books.google.com/books?id=xHCU12EaMdQC&dq=intitle:Guerrilla+marketing&hl=&source=gbs_api
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Ketersediaan :
Customers are the starting and ending point of the guerrilla marketing circle.
Traditional marketing is based on experience and then judgment, which involves
guesswork. Wrong guesses are too expensive for guerrillas, so guerrilla
marketing ...