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Guerrilla Marketing for Nonprofits

Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.

Customers are the starting and ending point of the guerrilla marketing circle.
Traditional marketing is based on experience and then judgment, which involves
guesswork. Wrong guesses are too expensive for guerrillas, so guerrilla
marketing ...