Beyond Customer Satisfaction to Customer Loyalty
The Key to Greater Profitability
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
- ISBN 13 : 9780814423622
- ISBN 10 : 0814423620
- Judul : Beyond Customer Satisfaction to Customer Loyalty
- Sub Judul : The Key to Greater Profitability
- Pengarang : Keki R. Bhote,
- Kategori : Business & Economics
- Penerbit : Amacom Books
- Klasifikasi : 658.8/12
- Call Number : 658.8/12 KEK b
- Bahasa : en
- Penaklikan : x, 148 p. :
- Tahun : 1996
- Halaman : 148
- Halaman : 148
- Open Library : http://openlibrary.org/books/OL996666M/Beyond_customer_satisfaction_to_customer_loyalty
- Google Book : http://books.google.com/books?id=jUwaRgAACAAJ&dq=inpublisher:American+Management+Association,&hl=&source=gbs_api
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Ketersediaan :
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
