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Promoting Socio-Cultural Values Through Storytelling Using Animation

MyEduTale is developed to motivate socio-cultural awareness among children aged 5 to 12 years old using Malay literature. Literature used includes folktale or folk story, syair and peribahasa which have socio-cultural values in the form of morals of the story intended and designed to be transferred to users mainly through 2D animation. The values included are: do not break promise, be kind to people as well as animals, help those in need, work hard, and good deeds will be rewarded. We have used Malay literature as contents for various types of edutainment software based on our conceptual model. Folktales which used to be the medium for educating people a very long time ago is reconstructed in this research for the exact same purpose, which is to educate people through stories. Designed to suit current technology savvy users' preferences using multimedia elements, an edutainment software provides an alternative for moral and socio-cultural education that aims to educate young children to adopt good values. In addition, the software can help to revive the popularity of local folktales among younger generations.

Literature used includes folktale or folk story, syair and peribahasa which have socio-cultural values in the form of morals of the story intended and designed to be transferred to users mainly through 2D animation.