Retail Marketing

This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.

• ISBN 13 : 9780070841598
• ISBN 10 : 0070841594
• Judul : Retail Marketing
• Pengarang : Peter J. McGoldrick,  
• Kategori : Marketing
• Klasifikasi : 658.8/7
• Call Number : 658.8/7 PET r
• Bahasa : en
• Penaklikan : xiii, 362 p. :
• Tahun : 1990
• Halaman : 362
• Halaman : 362
• Open Library : http://openlibrary.org/books/OL2194708M/Retail_marketing
• Google Book : http://books.google.com/books?id=n4yQkgEACAAJ&dq=isbn:0070841594&hl=&source=gbs_api
• Ketersediaan :

  2016-01525-0002	Tersedia di Perpustakaan Universitas Pelita Bangsa
  2016-00890-0001	Tersedia di Perpustakaan Universitas Pelita Bangsa

This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses.