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The Ten Golden Rules of Leadership

Classical Wisdom for Modern Leaders

Skills and experience might land you a leadership position, but they don’t make you a true leader. Leadership comes from inside—and the greatest leaders first question themselves before they tackle the world around them. To aid in this critical interrogation, The Ten Golden Rules of Leadership explores ideas from Aristotle, Heraclitus, Sophocles, Hesiod, and other great thinkers, including: Know thyself • Do not waste energy on things you cannot change • Nurture community • Always embrace the truth • Let competition reveal talent • Live life by a higher code • Understand that character is destiny Then it shows you how to take each idea—along with what you’ve learned about yourself—and apply it to the challenges of the modern workplace. As Aristotle tutored Alexander the Great, you too will learn what it takes to conquer all.

To aid in this critical interrogation, The Ten Golden Rules of Leadership explores ideas from Aristotle, Heraclitus, Sophocles, Hesiod, and other great thinkers, including: Know thyself • Do not waste energy on things you cannot change ...

Leadership 2030

The Six Megatrends You Need to Understand to Lead Your Company into the Future

The tumultuous changes of the past decade, including China’s economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Drawn from original research conducted jointly with foresight company Z-Punkt and further analyzed by Hay Group, Leadership 2030 uncovers six megatrends that will dramatically impact organizations’ markets, cultures, systems, and processes: 1. Globalization 2.0: Asia dominates the global economy. 2. Climate change: Sustainability becomes imperative. 3. Individualism: Freedom of choice erodes loyalty. 4. Digitization: Boundaries blur between private and working lives. 5. Demographic changes: Aging populations intensify the talent war. 6. Converging technologies: The sharpest tech shift in history is around the corner. Research findings and case studies provide compelling evidence of each megatrend and highlight the skills, capabilities, and attitudes leaders must cultivate, such as adaptability, collaboration, cultural sensitivity, strategic thinking, meaning creation, and more. In the rush to produce quarterly profits in chaotic conditions, the longer view is often obscured. This forward-thinking book helps businesses everywhere prepare for the seismic changes on the horizon.

In the rush to produce quarterly profits in chaotic conditions, the longer view is often obscured. This forward-thinking book helps businesses everywhere prepare for the seismic changes on the horizon.

The Art of War for Small Business

Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity ● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena.

Accounting for the Numberphobic

A Survival Guide for Small Business Owners

Why do so many business owners dread looking at the numbers? They make excuses…They don’t have time…That’s what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are—and they need to take control. As a small-business owner, financial statements are your most important tools—and if you don’t know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business—and impacts your decisions. You will discover: How your Net Income Statement is the key to growing your profits • How to identify the break-even point that means your business is self-sustaining • Real-world advice on measuring and increasing cash flow • What the Balance Sheet reveals about your company’s worth • And more Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.

You will discover: How your Net Income Statement is the key to growing your profits • How to identify the break-even point that means your business is self-sustaining • Real-world advice on measuring and increasing cash flow • What ...

Sell Your Business for an Outrageous Price

An Insider's Guide to Getting More Than You Ever Thought Possible

Too many businesses sell for far less than they should! After pouring time, energy, and money into their company, owners deserve to squeeze every last dollar they can from that hard-earned investment. Sell Your Business for an Outrageous Price is the playbook they need to win big at the closing table. Readers will discover how to: Prepare their companies and themselves for sale • Recognize the best time to go to market • Minimize their risk • Identify, attract, and motivate deep-pocketed buyers • Determine their company’s competitive advantage and leverage it for the best offer • Find a transaction advisor with the skills and experience to guide them through the M&A jungle • Ascertain whether the advisor has what it takes to get top dollar • Maintain confidentiality • Foil buyers’ attempts to undermine sale price • And much more Featuring real-life case studies and an appendix of indispensable tools—including due diligence lists, sample nondisclosure agreements, a sales readiness assessment, and a sample engagement letter—this insightful guide reveals how anyone can get a positively outrageous price for their company.

Sell Your Business for an Outrageous Price is the playbook they need to win big at the closing table.

Customer Experience 3.0

High-Profit Strategies in the Age of Techno Service

With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series of frustrating, disjointed transactions that drive people away. Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. The book contains an innovative customer-experience framework and step-by-step roadmap, showing readers how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction. Great companies provide seamless experiences, seeming to know what customers want before they know it themselves...while others set up fancy Facebook pages and then drop the ball. This groundbreaking guide reveals how to delight customers using the best tools available.

This groundbreaking guide reveals how to delight customers using the best tools available.

Think Agile

How Smart Entrepreneurs Adapt in Order to Succeed

Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with today’s constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime. Yet many fail to master this essential new mindset: agility. Featuring real-life case studies and invaluable tools, Think Agile helps entrepreneurs assess their level of flexibility—and learn to be open-minded and option-oriented in key areas including: Funding sources • Launch timetables • Planning • Repurposing everything from products to people to names • And more When entrepreneurs lock themselves into one strategy, one product, one distribution method—and one way of thinking about their business—they limit their potential, and lower their chances of capitalizing on economic, industry, or market changes. Think Agile is an indispensable guide to an undeniably essential new skill.

Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures.

Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data Into Profitable Insight

There is a costly misconception in business today—that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly ...

Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements ...

Administrative Assistant's and Secretary's Handbook

From managing the phones, coordinating meetings, and preparing presentations to planning events, crafting clear business communications, and deciphering legal documents, administrative assistants need to be everything to everyone, all the time. Long the gold standard for office professionals seeking to improve their performance and enhance their value to employers, this comprehensive guidebook is the definitive source of information on topics including: Creating graphics, charts, and presentations ● Microsoft Word, Excel, Outlook, and Publisher ● Web conferencing ● Electronic and paper filing systems ● Recordkeeping ● Research skills ● Travel arrangements ● Meeting planning and management ● Business math ● Computer and software troubleshooting ● And much more Extensively updated, the fifth edition of the Administrative Assistant's and Secretary's Handbook contains new information on Windows 8, Microsoft Office 2013, Apple OS, mobile computing, data security, Google Calendar, Google Drive, Google Docs, and Microsoft Web Applications. Today's administrative jobs are demanding and constantly changing. The latest edition of this best-selling guide will help professionals everywhere come out on top.

Today's administrative jobs are demanding and constantly changing. The latest edition of this best-selling guide will help professionals everywhere come out on top.