Understanding Participative Consumer Behavior
Insights from Motivation Theory and Three Empirical Studies in the Context of User-generated Content
- ISBN 13 : 3940260118
- ISBN 10 : 9783940260116
- Judul : Understanding Participative Consumer Behavior
- Sub Judul : Insights from Motivation Theory and Three Empirical Studies in the Context of User-generated Content
- Pengarang : Florian Jodl,
- Kategori : Consumer behavior
- Penerbit : BoD – Books on Demand
- Bahasa : en
- Tahun : 2010
- Halaman : 192
- Halaman : 192
- Google Book : http://books.google.com/books?id=cqx6Uw49VBUC&dq=intitle:consumer+behavior&hl=&source=gbs_api
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Ketersediaan :
Evidence from a Field Experiment in the Context of User-Generated Content
ABSTRACT In the tradition of reinforcement and conditioning, the offering of
rewards is considered an effective way to motivate behavior. On the other hand, ...