Essentials of Strategic Management: The Quest for Competitive Advantage
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
- ISBN 13 : 9780078137143
- ISBN 10 : 0078137144
- Judul : Essentials of Strategic Management: The Quest for Competitive Advantage
- Pengarang : John Gamble, Jr. Thompson, Arthur,
- Kategori : Business & Economics
- Penerbit : McGraw-Hill/Irwin
- Klasifikasi : 658.4/012
- Call Number : 658.4/012 JOH e
- Bahasa : en
- Penaklikan : p. cm.
- Tahun : 2010
- Halaman : 592
- Halaman : 592
- Open Library : http://openlibrary.org/books/OL23929442M/Essentials_of_strategic_management
- Google Book : http://books.google.com/books?id=B80qPwAACAAJ&dq=inauthor:gamble,+intitle:strategic&hl=&source=gbs_api
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Ketersediaan :
This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It ...