International Business
A Global Perspective
'International Business' covers international business issues from a multinational perspective. Each chapter features the reverse perspective case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the US.
- ISBN 13 : 0750679832
- ISBN 10 : 9780750679831
- Judul : International Business
- Sub Judul : A Global Perspective
- Pengarang : Marios I. Katsioloudes, Spyros Hadjidakis,
- Kategori : Business & Economics
- Penerbit : Routledge
- Bahasa : en
- Tahun : 2007
- Halaman : 724
- Google Book : http://books.google.co.id/books?id=ilWq73mzGJ4C&dq=inauthor:Marios+I.Katsioloudes,+intitle:International+Business+A+Global+Perspective&hl=&source=gbs_api
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Ketersediaan :
This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries' perspectives, what the authors refer to as the "Reverse Perspective.