Guerrilla Marketing for the Home-based Business

Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service

• ISBN 13 : 9780395742839
• ISBN 10 : 0395742838
• Judul : Guerrilla Marketing for the Home-based Business
• Pengarang : Jay Conrad Levinson,   Seth Godin,  
• Kategori : Business & Economics
• Penerbit : Houghton Mifflin Harcourt
• Klasifikasi : 658.8
• Call Number : 658.8 JAY g
• Bahasa : en
• Penaklikan : 182 p. :
• Tahun : 1995
• Halaman : 182
• Halaman : 182
• Open Library : http://openlibrary.org/books/OL1273155M/Guerrilla_marketing_for_the_home-based_business
• Google Book : http://books.google.com/books?id=Jbbcw6mhiHsC&dq=intitle:Guerrilla+marketing&hl=&source=gbs_api
• Ketersediaan :

GUERRILLA ILLUSTRATOR STEVIE ANN RINEHART'S basic marketing tool
operates according to what she calls "the concentric circle theory." What's that?
Stevle explains that she began her home-based business by contacting her circle
of ...