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The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

MASTERING GUERRILLA MARKETING: 100 PROFIT-PRODUCING INSIGHTS
THAT YOU CAN TAKE TO THE RANK "No one knows how to use the weapons of
the trade better than industry expert Jay Levinson," said Entrepreneur magazine.

Guerrilla Marketing for the Home-based Business

Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service

GUERRILLA ILLUSTRATOR STEVIE ANN RINEHART'S basic marketing tool
operates according to what she calls "the concentric circle theory." What's that?
Stevle explains that she began her home-based business by contacting her circle
of ...