The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

MASTERING GUERRILLA MARKETING: 100 PROFIT-PRODUCING INSIGHTS
THAT YOU CAN TAKE TO THE RANK "No one knows how to use the weapons of
the trade better than industry expert Jay Levinson," said Entrepreneur magazine.