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Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

80 Concepts Every Manager Needs to Know Philip Kotler. Marketing Insights
from A to Z 80 Concepts Every Manager Needs To Know Philip Kotler John Wiley
& Sons, Inc. Copyright © 2003 by Philip Kotler. All rights reserved. Published.

Marketing 3.0

From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

This provocative book tells how marketing can regain trust and influence inside and outside the organization." —Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic ...

Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Illustrated with a trove of rich cases of model museum practices around the world, this book is a must-read to all museum management and boards." —YORAM (JERRY) WIND, The Lauder Professor and professor of marketing, the Wharton School, ...

Marketing 4.0

Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ...

The Economics of the Environment and Natural Resources

The Economics of the Environment and Natural Resources covers the essential topics students need to understand environmental and resource problems and their possible solutions. Its unique lecture format provides an in-depth exploration of discrete topics, ideal for upper-level undergraduate, graduate or doctoral study. Each chapter depicts the key theoretical insights, major issues, and real-life problems that motivate the subject. In addition, the chapters feature practical applications and case studies, a list of annotated further reading, and extensive references. Offers broad treatment of issues in Environmental and Resource Economics. Provides in-depth exploration of a wide range of topics with its unique lecture format. Depicts key theoretical insights, major issues, and real-life problems for each subject. Features case studies, annotated further reading, extensive references, and a detailed glossary.

Capital can appreciate by investments (including investments in the natural
capital stock) and can depreciate through production (output generation and
input use) as well as exogenous pollution effects (At). The firm maximizes profits
over ...

The Economics of Salmon Aquaculture

First published in 1990, The Economics of Salmon Aquaculture was the first book to systematically analyse the salmon aquaculture industry, from both a market and production perspective. Since publication of the first edition of this book, the salmon aquaculture industry has grown at a phenomenal rate, with salmon now being consumed in more than 100 countries worldwide. This second edition of a very popular and successful book brings the reader right up to date with all the major current issues pertaining to salmon aquaculture. Commencing with an overview of the production process in aquaculture, the following chapters provide in-depth coverage of the sources of the world’s supply of salmon, the growth in productivity, technological changes, environmental issues, markets, market structure and competitiveness, lessons that can be learnt from the culture of other species, optimal harvesting techniques, production planning, and investment in salmon farms. Written by Frank Ashe and Trond Bjørndal, two of the world's leading experts in the economics of aquaculture, this second edition of The Economics of Salmon Aquaculture provides the salmon aquaculture industry with an essential reference work, including a wealth of commercially important information. This book is also a valuable resource for upper level students and professionals in aquaculture and economics, and libraries in all universities and research establishments where these subjects are studied and taught should have copies of this important book on their shelves.

In Canada and Chile there is generally a lower share of marine input as
differences in regulations allow a higher share of animal meals, because several
retail chains in Europe require a minimum share of marine inputs in the feed. One
may ...

Facilities planning

This revision incorporates all the significant advances that have occurred in the past decade; including advances in facilities planning, material handling, and computing technologies, as well as engineering and management philosophies. It focuses on the determination of the requirements for people, equipment, space, and material in the facility. It presents concepts and techniques to facilitate the generation of alternative facilities plans and continues to focus on generating alternative facilities plans. It also presents a variety of quantitative approaches that can be used to model specific aspects of facilities planning problems and discusses the treatment of facilities planning.

This revision incorporates all the significant advances that have occurred in the past decade; including advances in facilities planning, material handling, and computing technologies, as well as engineering and management philosophies.