A successful ad agency head traces his career in advertising and offers practical advice on career advancement and the creation of successful advertising campaigns
A successful ad agency head traces his career in advertising and offers practical advice on career advancement and the creation of successful advertising campaigns
Addresses both the functions and principles of facility management and provides a programme for satisfying every job requirement. These include - planning and forecasting; real estate acquisition; the design/build cycle; operations and management; and budgeting and accounting.
Addresses both the functions and principles of facility management and provides a programme for satisfying every job requirement.
The bible of time management, The Time Trap struck such a chord among harried workers worldwide that the first edition sold more than half a million copies in paperback and was translated into 13 languages. Now this 20-year classic has been thoroughly updated for the PC generation--this powerful guide centers on the 20 biggest time wasters and how you can overcome them.
The bible of time management, The Time Trap struck such a chord among harried workers worldwide that the first edition sold more than half a million copies in paperback and was translated into 13 languages.
What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market Basket, a popular New England supermarket chain. After long-time CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers—leaving stores empty. Suppliers and vendors stopped deliveries—rendering shelves bare. Politicians were forced to take sides. The national media and experts were stunned by the unprecedented defense of an executive. All openly challenged the Market Basket board of directors to make things right. And, in the end, they prevailed. With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone—from cashier to customer—as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders? Set against a backdrop of bad blood and corporate greed, We Are Market Basket is, above all, a page-turner that chronicles the epic rise, fall, and redemption of this iconic and uniquely American company.
Set against a backdrop of bad blood and corporate greed, We Are Market Basket is, above all, a page-turner that chronicles the epic rise, fall, and redemption of this iconic and uniquely American company.
"Identify your project mission and pilot the process through to the end; find out how to plan projects and produce effective and realistic schedules; learn how to control and evaluate a project at all stages; improve your people management skills to become a more effective project manager."--Cover.
"Identify your project mission and pilot the process through to the end; find out how to plan projects and produce effective and realistic schedules; learn how to control and evaluate a project at all stages; improve your people management ...
p>With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism—that works for all.
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International
Marketing at the Kellogg School of Management, Northwestern University. At first
he taught economics, but then Northwestern asked him to teach marketing and to
...
Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible. In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to: Set clear goals—and achieve them • Develop a sense of urgency and make every minute count • Stay motivated • Know your products inside and out • Analyze your competition • Identify competitive advantage • Develop your sales strategy • Find and quickly qualify prospects • Create rapport early and build trust • Understand the three keys to persuasion • Master the elements of an effective presentation • Use the power of suggestion • Establish ‘megacredibility’ • Overcome the six major objections • Ask for action • Advance your career by following up Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.
He shares 21 tried-and-true techniques to: Set clear goals—and achieve them • Develop a sense of urgency and make every minute count • Stay motivated • Know your products inside and out • Analyze your competition • Identify ...
With greater workplace demands comes greater stress—and it’s taking a toll on our productivity and well-being. The standard recommendations are to exercise, meditate, eat better. But who has time for yoga poses amid nonstop meetings and pressing deadlines? Stress reduction becomes one more thing to do! Executive coach and psychotherapist Aimee Bernstein offers a more effective and realistic approach: embrace the pressure. See it as an energy source. Tap into its flow to accomplish more while feeling calm and centered. It’s a counterintuitive message that frenzied professionals can actually use. Stress Less. Achieve More. delivers relief for the overwhelmed. Part training manual, part spiritual guide, the book uncovers a total mental/physical/emotional formula to: Stop reacting defensively • Retrain natural responses to stress triggers • Resolve conflicts harmoniously • Energize fatigued teammates • Relax in difficult situations In today’s overbooked world, pressure is almost impossible to avoid. But with the tips, techniques, and exercises in Stress Less. Achieve More., you can turn it into your ally—and thrive under even the most demanding circumstances.
Part training manual, part spiritual guide, the book uncovers a total mental/physical/emotional formula to: Stop reacting defensively • Retrain natural responses to stress triggers • Resolve conflicts harmoniously • Energize fatigued ...
This book helps readers to manage their professional and personal life and turn pressure into a productive force. It also discusses how important personal health is to professional performance. Diet, exercise, relaxation therapies, and positive thinking all play a part in managing stress.
This book helps readers to manage their professional and personal life and turn pressure into a productive force.
