BUKU DIARSIP : Principles of Marketing
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
- ISBN 13 : 9780137216895
- ISBN 10 : 0137216890
- Judul : BUKU DIARSIP : Principles of Marketing
- Pengarang : Philip Kotler, Gary Armstrong, Gary Armstrong,
- Kategori : Marketing
- Penerbit : Aardvark Publishing Company
- Klasifikasi : 658.83 KOT p
- Call Number : 658.83 KOT p GAR b
- Bahasa : en
- Tahun : 1991
- Halaman : 711
- Halaman : 711
- Google Book : http://books.google.com/books?id=zu-pQgAACAAJ&dq=isbn:9780137216895&hl=&source=gbs_api
-
Ketersediaan :
2016-02615-0001 Tersedia di Perpustakaan Universitas Pelita Bangsa
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...