Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.
- ISBN 13 : 1118893816
- ISBN 10 : 9781118893814
- Judul : Winning Global Markets
- Sub Judul : How Businesses Invest and Prosper in the World's High-Growth Cities
- Pengarang : Philip Kotler, Milton Kotler,
- Kategori : Business & Economics
- Penerbit : John Wiley & Sons
- Bahasa : en
- Tahun : 2014
- Halaman : 288
- Halaman : 288
- Google Book : http://books.google.com/books?id=ZOkRBAAAQBAJ&dq=inauthor:philip+kothler&hl=&source=gbs_api
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How Businesses Invest and Prosper in the World's High-Growth Cities Philip
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